Switch to Better, Safer Beauty

Hey there!

Happy Monday! Happy Martin Luther King Day!

Today, I’m sharing about better, safer beauty!

First, there is no definition of “natural” or “organic” when it comes to makeup. Just because a product is labeled natural and/or organic, doesn’t mean that the skin care or cosmetic doesn’t contain synthetic chemicals. Natural is a buzz word these days. It’s important to know that “natural” has very little meaning beyond advertising; the FDA even tried back in 1998 to establish an official term for “natural,” but nothing was ever done about it. Being “organic” doesn’t mean anything either unless you see the USDA organic seal.

Unfortunately, cosmetic ingredients are purposely not transparent. The laws in the US allow companies to omit ingredients that are problematic to human health, like the ingredients inside fragrance. When you see “fragrance” on the bottle it means the company has decided to leave you in the dark about what makes up that fragrance. And legally, it can contain over 3,000 chemicals, which don’t have to be declared. None of those chemicals are required to be on the label because lobbying efforts have focused on protecting the formulation of a product and calling them “proprietary” even though modern technology can reverse engineer every ingredient inside the bottle to find out. Therefore, companies can easily steal each other’s formulations by using a laboratory. So when a company refuses to be 100% transparent about their ingredients, it’s not about protecting their formulation, it’s about refusing to be transparent.

Exposure to cosmetics comes in many forms. For example, swallowing bits of lipstick, and most likely, absorbing cosmetic ingredients through the largest organ, your skin. Studies have found that ingredients like paraben, preservatives, triclosan, PFAS, and a whole bunch of others are often found in the bodies of people of all ages. The enhancers that the industry uses often allows these (and many other nasty ingredients) to penetrate even further into the depths of the skin.

Another important point is many of these chemicals disrupt hormones, are carcinogens, irritants and allergens. These types of chemicals are linked to harm in very small amounts. Note: Check out the Environmental Working Group website.

Way back in 1938, the FDA passed an act called the Federal Food, Drug, and Cosmetic Act, which gave the FDA authority to oversee the safety of food, medical devices, drugs, and cosmetics.

The act actually lists out some pretty clear definitions and penalties. But there’s a problem, the FDA doesn’t actually do any of that. Instead, they’ve passed this onto a group (who actually had no power) called the Cosmetic Ingredient Review about 30 or so years ago. These people that worked within the industry haven’t really done much either.

  • They’ve only deemed 11 ingredients or chemical groups to be unsafe. (Compared with over 1,300 in Europe)
  • Aligned themselves with the big cosmetic companies
  • Their recommendations on restricting ingredients are not binding on companies, meaning no one gets in trouble when they use these ingredients or chemical groups.


Because of this, there are more companies developing better/safer beauty products.

It’s no secret that the personal care and beauty products commonly found in stores are full of toxic chemicals shown to cause all types of cancer, autoimmune and other illnesses. One company, Beautycounter, believes we have the power to change this which is why they are actively lobbying for stricter regulations and better laws that protect consumers. As a Clean Living/Clean Eating advocate, I am so glad Beautycounter is actively lobbying for stricter regulations to protect us from these toxic chemicals!

Beautycounter bans over 1500 potentially harmful ingredients in all their formulations and believes in total TRANSPARENCY by:

  • listing all formula ingredients on their website
  • a rigorous 5 step ingredient screening process
  • third party testing each batch of cosmetics for heavy metals

If you’ve been curious about safer makeup, check out to see if their Flawless in Five makeup bundle is for you!  It includes six (6) products to create a simple and natural makeup look in 5 minutes. And right now, they are having a promotion where you receive a free retractable brush! How cool is that?!


Flawless in Five 3


Flawless in Five includes six safer products:

  • Tint Skin Hydrating Foundation or Dew Skin Tinted Moisturizer
  • Touchup Skin Concealer Pen
  • Color Define Brow Pencil or Brilliant Brow Gel
  • Lengthening or Volumizing Mascara
  • Satin Powder Blush
  • Lip Gloss


Check out this video on Clean Living which aired on The Today Show.

Please share this information with your family and friends!  Knowledge is power!

Let me know when you plan to swap to clean skin care/makeup to help you ditch the toxins and make a switch to clean living!

To your health!


7 Top Reasons to Choose Natural Beauty Products


Note: The Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

I was recently introduced to beautycounter from another health coach. I love their mission statement and what they stand for…about getting safer beauty products into the hands of every woman! And man and child!